Picture taken by me ― Ho Chi MinhCity
Growing an audience is an expensive and painful task. And if you’d like to build an audience that’s relevant to you, and shares common interests, that’s even more difficult. I always saw Instagram has a great way to promote my photos, but I never had more than 380 followers... Every once in a while, I decide to start posting my photos on Instagram again, and I manage to keep posting regularly for a while, but it never lasts more than a couple of months, and I don’t have many followers to keep me motivated and engaged.
The objective of this project is to build a bigger audience and as a plus, maybe drive some traffic to my website where I sell my photos!
A year ago, on my last Instagram run, I got one of those apps that lets you track who unfollowed you. I was curious because in a few occasions my number of followers dropped for no apparent reason. After some research, I realized how some users basically crawl for followers. They comment, like and follow people ― looking for a follow back. Only to unfollow them again in the next days.
I can’t say this was a surprise to me, that there were bots in Instagram… It just made me want to build onemyself!
And that is why we’re here, so let’s get to it! I came up with a simple bot in Python, while I was messing around with Selenium and trying to figure out some project to use it. Simply put, Selenium is like a browser you can interact with very easily in Python.
Ideally, increasing my Instagram audience will keep me motivated to post regularly. As an extra, I included my website in my profile bio, where people can buy some photos. I think it is a bit of a stretch, but who knows?! My sales are basically zero so far, so it should be easy to track that conversion!
Just what the world needed! Another Instagram bot…After giving this project some thought, my objective was to increase my audience with relevant people. I want to get followers that actually want to follow me and see more of my work. It’s very easy to come across weird content in the most used hashtags, so I’ve planed this bot to lookup specific hashtags and interact with the photos there. This way, I can be very specific about what kind of interests I want my audience to have. For instance, I really like long exposures, so I can target people who use that hashtag and build an audience around this kind of content. Simple and efficient!
My gallery is a mix of different subjects and styles, from street photography to aerial photography, and some travel photos too. Since it’s my hometown, I also have lots of Lisbon images there. These will be the main topics I’ll use in the hashtags I want to target.
This is not a “get 1000 followers in 24 hours” kind ofbot!
So what kind of numbers are we talkingabout?I ran the bot a few times in a few different hashtags like “travelblogger”, “travelgram”, “lisbon”, “dronephotography”. In the course of three days I went from 380 to 800 followers. Lots of likes, comments and even some organic growth (people that followed me but were not followed by the bot).
To be clear, I’m not using this bot intensively, as Instagram will stop responding if you run it too fast. It needs to have some sleep commands in between the actions, because after some comments and follows in a short period of time, Instagram stops responding and the bot crashes.
You will be logged into your account, so I’m almost sure that Instagram can know you’re doing something weird if you speed up the process. And most importantly, after doing this for a dozen hashtags, it just gets harder to find new users in the same hashtags. You will need to give it a few days to refresh the user base there.
But I don’t want to follow so many people in theprocess…The most efficient way to get followers in Instagram (apart from posting great photos!) is to follow people. And this bot worked really well for me because I don’t care if I follow 2000 people to get 400 followers.
The bot saves a list with all the users that were followed while it was running, so someday I may actually do something with this list. For instance, I can visit each user profile, evaluate how many followers or posts they have, and decide if I want to keep following them. Or I can get the first picture in their gallery and check its date to see if they are active users.
If we remove the follow action from the bot, I can assure you the growth rate will suffer, as people are less inclined to follow based on a single like or comment.
Why will you share yourcode?!That’s the debate I had with myself. Even though I truly believe in giving back to the community (I still learn a lot from it too!), there are several paid platforms that do more or less the same as this project. Some are shady, some are used by celebrities. The possibility of starting a similar platform myself, is not off the table yet, so why make the code available?
With that in mind, I decided to add an extra level of difficulty to the process, so I’ll post the code below as an image . That way, if you really want to use it, you’ll have to type the code yourself (settle down… it’s less than 100 lines!). And that’s my way of limiting the use of this tool to people that actually go through the whole process to create it and maybe even improve it.
I learn a lot more when I type the code myself, instead of copy/pasting scripts. I hope you feel the sameway!
There are less than 100 lines in this bot. The script isn’t as sophisticated as it could be, and I know there’s lots of room to improve it. But hey… it works ! I have other projects I want to add to my portfolio, so my time to develop it further is rather limited. Nevertheless, I will try to update this article if I dig deeper.
This is the last subtitle!You’ll need Python (I’m using Python 3.7), Selenium , a browser (in my case I’ll be using Chrome) and… obviously, an Instagram account! Quick overview regarding what the bot will do:
Open a browser and login with your credentials For every hashtag in the hashtag list, it will open the page and click the first picture to open it It will then like, follow, comment and move to the next picture, in a 200 iterations loop (number can be adjusted) Saves a list with all the users you followed using the botIf you reached this paragraph, thank you! You totally deserve to collect your reward! If you just scrolled down, ready to hit Ctrl+C, Ctrl+V… sorry!:)
In order to use chrome with Selenium, you need to install chromedriver . It’s a fairly simple process and I had no issues with it. Simply install and replace the path above. Once you do that, our variable webdriver will be our Chrome tab.
In cell number 3 you should replace the strings with your own username and the respective password. This is for the bot to type it in the fields displayed. You might have already noticed that when running cell number 2, Chrome opened a new tab. After the password, I’